Will is the Founder and CEO of IQBAR, a startup that makes delicious vegan and plant-based protein bars and hydration mixes that nourish your brain and body.
Their products sell in 8,000+ locations, including CVS and Kroger, and on all major e-commerce platforms, including Amazon, where they have earned the Amazon Choice badge.
In 2017, IQBAR had the highest-grossing food Kickstarter campaign, which brought in $70,000, and they’ve raised $10M+ to date.
Each IQBAR contains 6 brain nutrients, including Lions Mane (a mushroom used in traditional Chinese medicine as a brain tonic), Omega 3s, Choline (a molecule known for its ability to improve cognitive function), and less than 1g of sugar. The bars are also kosher, paleo-friendly, keto, and free from GMOs, gluten, dairy, soy, and sugar alcohols.
Millions of IQBAR consumers have found that the bars increase mental and physical performance, whether they’re working late, preparing for a marathon, or just doing errands.
Will became fascinated by the human brain and how it works while studying psychology as an undergrad at Harvard. Then, in his mid-20s, when working in the software industry, he began to have chronic cognitive problems, including daily headaches and brain fog, that he linked to his high-carb diet. He staged an amazing cognitive recovery by cutting out staples like bread, rice, and pasta from his diet.
In 2017, Will started experimenting in his apartment kitchen on a protein bar optimized for brain and body nutrition after failing to find ready-to-eat foods that matched his new diet. After countless iterations, he successfully launched a Kickstarter campaign that raised over 700% of its goal to bring IQBARs to the world.
You can purchase IQ bars at many supermarkets or visit https://www.eatiqbar.com
