JOCKO FUEL, the company gaining worldwide recognition for shaking up the energy drink industry, is rapidly becoming a leader in nutritional supplements, functional foods, and beverages. Paving the way in product development is Brian Littlefield, Co-Founder and “Mad Scientist,” who is known for pushing the limits of what’s possible with clean ingredients and a balanced, holistic approach.
Littlefield’s devotion to health and wellness is rooted in his first-hand experience with his brother’s battle with childhood cancer and his father’s passion for a healthy diet and natural products. Even as he pursued a formal education and career in business, Littlefield continued to study nutrition and holistic medicine, as he believes they’re the difference between simply living and thriving in life. Years later, Littlefield found himself running a Brazilian Jiu-jitsu/MMA academy and opening a supplement store. There, he featured options he felt best aligned with his beliefs about nutrition, and shared his knowledge with professional athletes and fighters with whom he trained.
Eventually, Littlefield joined forces with now partner Pete Roberts, the founder of Origin, and they launched a nutritional division where he would become Chief Operating Officer and eventually Chief Product Officer. At the time, he was simply joining a partner to launch a niche nutritional division within the Brazilian Jiu-jitsu community. As their company continued to grow, they realized that they wanted to place greater emphasis on nutrition and expand to reach a wider audience. When the opportunity arose to completely rebrand and partner with former Navy Seal commander, podcaster and best selling author Jocko Willink, Littlefield knew that the opportunity had finally arrived to do what he had always wanted: to create and distribute the best nutritional supplements in the industry.
Today, JOCKO FUEL is one of the most recognized brands across several sectors including health and wellness, fitness, mixed martial arts, and the U.S. Armed Forces. The company has a wide variety of all natural energy drinks, recovery supplements, protein powders, and much more with new products being released in the coming months. The company has launched with nationwide distribution in retailers like, Vitamin Shoppe, Wawa, HEB, and Meijer to name a few.
You can purchase Jocko Fuel products in stores or @ http://jockofuel.com
